Cleis Design |

Of Ducks and Rockabilly…

Here’s one for Friday night’s show at the Upper Room.


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Preventing Creative BURNOUT

Remember Tenacious D and the Pick of Destiny? Jack Black and Kyle Gass chase after a mythical pick taken from the tooth of Satan that will give them the ability to write “kick ass” songs and “rock” the world into giving them fame, babes and riches beyond their wildest dreams. In the real world of design I’d love to have a Wacom Stylus of Design Destiny that could force me through my own creative obstacles, but I have not been able to find such a mystic device for Creative Block and Burnout. So when it hits, it really sucks.

For example I’ve spent hours visualizing a logo or a brand guide that will hold together all the encapsulating elements that translate the look, feel and brand promise across every visual medium requested for an account and it all turns to crap after I’ve been running ragged for four weeks popping out all sorts of work for multiple clients and psyching myself into believing I can take on one more project before the end of year.

In the end, I am wiped out, the well is dry and every time I sit down to design, I hit the black hole of insecurity and my professional design life begins to flash before my eyes.

Sound familiar?
Before this takes you into a panic attack-here are 10 tips that I’ve learned to help navigate myself and you (my fellow creative) away from BURNOUT:

1. Keep a sketchbook or audio recorder handy in your purse or pocket.

Make notes and jot down color schemes early on in project development. Don’t let the ideas or “to do lists” float around in the brain for weeks and then the day before deadline try to “vomit” it all out at once. For instance, I keep a cheap moleskin or notepad handy for each new client. Color coded mole skins are awesome.

If you have a iPhone or Blackberry there a applications that will work both with a text pad and with voice recordings to help you organize, add metatags, and back up your ideas on the fly. My fave is Evernote.

Get a project management account with Base camp or Action Method. Having 24-hour server access via mobile or laptop internet connection will make your life so much easier and it will help you keep your clients workflow straight and documented as you finish each phase of the project. I get a ton of requests from different clients and if I don’t keep a daily log up to date on my Action Method account it becomes difficult to keep on deadline.

2. Keep somewhere in your office a visual collection of pieces you have found in stores, online or have seen at conferences/special design related events.

I keep a shelf that holds all my crazy toys, cameras, packaging samples, patterns, old antique photos and tactile ribbon/cloth swatches that help me pull together contour, color, layered texture and visual stimulus for drawing from several veins of creativity.

Don’t be afraid to take a time out for a few hours or a couple days to go to a museum, favorite shop, movie theater or take a walk to a place that you’ve never been before but you find a connection to either via a client related request or just a place that awakes your senses.

3. Avoid Burnout and overworking beyond the 40 hour work week.

Traditionally if you work in an agency or corporate office you will work 40 hours a week. Even if you freelance, more than likely you will run the business the same way in order to make yourself available to your 9-5 biz clients that will call you Monday thru Friday and will need you to complete the work they request on the same work schedule.

4. SAY NO-and mean it.

This is the hardest decision to make as a freelancer. It’s usually feast or famine in the freelance world, but if you are dedicated to your business and are able to manage your time effectively, you will not have to worry about saying no to a client.

Keep a list of dependable freelancers or agencies to refer overflow work to. There is nothing wrong with declining an opportunity with the assurance to a client that you know of someone else that can assist them. You will be surprised with how often the favor gets returned to you when another freelancer/agency calls you for the same favor.

NOTE: Do this in the beginning of the project (before promising that you can complete the project in the needed required time). Be the better person by being honest- the client will respect you as well as your network of freelance friends and agencies will trust you as an ally in the advertising/design world.

5. Do not take phone calls/emails for work requests past your set hours of work. This is extremely hard.

I’ve had that call at 10:00 am on a Sunday and out of the kindness of my heart I have taken the request, and then politely told the client that I will work on this Monday, and please contact me during my weekly work hours. It’s not rude for you to set those boundaries, if you wish to expand your hours to 8-12 noon or 8-5 on a Saturday, that’s fine-but make sure your client knows when not to contact you via phone. This goes the same with vacation time. Let the clients know well in the advance (a month is good lead time) when and how long you will be unavailable.

Create a voice mail message that politely state your work hours, location and method(s) of contact. Post your work hours and create a contact e-mail form on your web site for inquiries.

Respond to e-mail the next work day morning-you can set up your work e-addy to respond to inquiries with an auto response for the set times you are available through out the week.

6. Quote promptly.

Do the preparation work for your business. Just like a business card, create a rate card and a Quote/Contract Template in Quickbooks, InDesign, Excel - whatever your choice of software. You will want to send a quote to a client in 24 hours or less. The longer you wait, equals the greater number of designers that the client has already contacted and has lost interest in working with you. Nobody likes to be ignored.

7. Same as doing the prep work on the quote template, use the same/similiar template as an invoice.

Just as fast as the client wants to know your fees you will also want to get paid. You can ask for 50% or 25% (whatever percent) of the cost up front before beginning the project. This is a safety net, so that you are insured to be paid atleast something for your services. Have this cited clearly in the contract/quote and make sure the client understands what they will owe between beginning and end of the project.

There are instances when I have allowed the client to pay at the end of the project. But the key is to keep track of hours used to complete the project and if a client has surpassed your original quote, invoice the quoted amount plus additional hours asap and get paid as often as possible. If a client has not paid that amount invoiced (within 30 days), and has begun dodging your calls/meetings check with your lawyer about collection proceedings.

8. Get an accountant.

This doesn’t mean you have to have one on your payroll. A good accountant well versed in doing taxes for small businesses that you can meet with quarterly will help keep your tax bill under control. Always keep your billing invoices and expenses organized for these meet ups. Quickbooks, excel, google docs or any other accounting software will be beneficial. Remember to hold on to those business reciepts (even magazine subscriptions can be tax deductible.)

9. Exercise daily.

Freelancing is a crazy ride sometimes, if you don’t have a schedule in place for work hours and time dedicated to exercise, your stress level and health will be affected. With health insurance already a high cost-consider the savings you will gain in the long run if you dedicate five hours a week to keep the ole’ ticker and the rest of your body in good health.

10. Take up other hobbies or interests that are outside your daily design work load.

I took up ballroom dancing just to spend more time with the hubby and get me out of my element for a couple of hours each week. Ultimately life is too short to be stressed out. Enjoy life!

Feel free to add any of your own helpful hints.

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In love with those brushes….

Aww, psdtuts.com you make a girl all fluttery inside with your collection of those free brushes.

I love to create my own, but this site always inspires me to create more of my own.

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This guy is my new hero

Unbelievable-I’d love to live in his photographs.

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A Change is gonna come…and its finally here.

After eight years of lies, fear of terrorism and wire-tapping/torture…there is hope for change.  Early next year Obama is going to inherit a myriad of problems and backward policies. I pray we can fix the damage already done to our economy, diplomacy and to the Middle East. I’m hoping President Elect Obama get’s two terms to fix this.

What makes me so elated, is that for first time in forty years Obama helped turn the state of Indiana blue. What an inspiring and elated period for America. Makes me excited to be alive in this country.

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You Heartless Bastard

Here is my latest poster creation…The next show that is sponsored by Woxy.com is the upcoming alt-country/rock-a-billy showdown at Birdy’s. Check out The Heartless Bastards, Mandy Marie and the Cool Hand Lukes and the incredibly multi-talented, Mr. Shelby Kelly of Creepin’ Charley and the Boneyard Orchestra.

Things are still going fast for me-lots of packaging and collateral pieces for good ole Schlage door hardware as well as grading midterms and learnin’ the students at Ivy Tech.

My vacation to New Orleans last week was too short.

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Breaking down the Bail Out : This American Life

Kudos to This American Life for taking the bull by the horns for a second time (see past show on the sub prime lending debacle). This time Ira Glass and Alex Blumberg dice out the economy swill and explain it so we can all filter through some of the mass confusion. I am still leary about why the tax payers have to fit the bill that all the multi-trillion commercial paper pushers (the banks and Wall Street) f*#cked up. I’m starting to understand what’s going on right now. I still believe there are a few financiers that need to serve some time or pay some heavy duty penalties for this.

The economy is a pretty scary place right now.

In the meantime-do yourself a favor and check it out.

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Bosch Meets the iPhone


For someone who’s life depends on measuring surfaces and leveling them flush (right or left), this is a life saver.

Being able to measure my surroundings and work with my iPhone is going to make things a lot easier! I love opensource applications.

You can check out the application (in German) here.

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ON A LIGHTER NOTE…SARAH PALIN BABY NAME GENERATOR

Pure genius.

jennifer, if you were born to Sarah Palin, your name would be: Rust Mustang Palin

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BAILOUT FOR US ECONOMY

This isn’t a design post, but it does affect the industry of design that I support-it affects the health and stability of an economy that I depend on to compensate me for my design services.

We are living in some scary times right now. If you feel as strongly as I do about economy and what the half trillion bailout will mean to the average Americans contact your state reps. My stomach hurts for the feeling of even darker/harder times that are coming our way.

Details of the bill will mean with the exception of government officials and mega-billionaires like Warren Buffet…you,me and the other American tax payers of the world will never see a cent repaid to us. This is different than a tax cut, this is bankrolling a system that will most likely take the money and run, their is no assurance to the tax payers that we will ever see a boost in our incomes, decrease in taxes or be able to fix the escalating list of problems (gas, foreclosure, health care and retirement funding) that we are facing right now.. Pay attention closely to how this bill is worded, there may not be golden parachutes spelled out, but the list does not accurately show what compensation will be given the ceos and executives that screwed things up in the first place. It just lists tax penalties for those who make over $500,000.

If you feel the way I do, contact your local state rep and senators and ask them to vote against this bill, if this bill gets passed we are just pouring money into a black hole that will give safety nets to already financially secure executives and their government supporters/shareholders.

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